Sherry Amos is a veteran marketing professional with twenty
three years experience in the field. With endless energy, enthusiasm
and experience she has earned the respect of all who have worked
with her. Sherry’s performance has consistently exceeded
her client’s expectations.
Prior to founding Sherry Amos
and Associates LLC, Sherry was the Vice President of Marketing
overseeing the daily operations of the marketing, database,
public relations, advertising, entertainment and business planning
divisions at the Tropicana Casino And Resort in Atlantic City,
New Jersey. A few of her many accomplishments are:
- Responsible
for overseeing the development, strategic planning, marketing,
budgeting, execution and launch of the “Quarter”,
Tropicana’s $285 million dining, entertainment, shopping
and spa facility. In addition she handled the recruitment
and negotiations of more than 70 tenants and developed strong
partnerships with each.
- Managed the Marketing, Public Relations,
Direct Marketing, Entertainment, Advertising, Special Events,
Business Planning, and Tenant Marketing programs. She continually
produced award winning programs and financial results that
surpassed competitors.
- As one of the casino industries
marketing pioneers, Sherry’s talents were instrumental
in originating, developing and implementing the “Diamond
Club” slot tracking database system that successfully
identified over 1 million database customers. This resulted
in an award winning player reward system which was strategically
used to retain customers and increase frequency of visitation.
- Responsible
for the conception and implementation of hundreds of special
events and entertainment extravaganzas that have been critical
tools in building customer frequency.
- Sherry Amos and Associates was recently retained by the
Cordish Group in Baltimore, Md. and is currently developing
and implementing the marketing plan for Seminole Paradise
located at the Seminole Hard Rock Casino in Hollywood, Florida.
Seminole Paradise is South Florida’s newest hot spot
featuring 17 restaurants, 22 retail shops and 11 nightclubs
connected to an award winning casino.
- Sherry Amos and Associates was recently selected as the
marketing company to develop and implement marketing plans
for The Meadows Racetrack and Casino outside of Pittsburgh
Pa.
Sherry is a member of the ICSC (International Council of Shopping
Centers), the Atlantic City Chamber of Commerce, The South
Jersey Chamber of Commerce and the Public Relations Council
of Greater Atlantic City and the Gloucester County Chamber
of Commerce.
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